W&Cie brand based agency signage

W&Cie - Lion d'argent from W & CIE on Vimeo.

Bravo!

1st neon Coca-Cola sign in Piccadilly Circus 1954

Full story in CR magazine and Design Museum show in London.

iQ font by Toyota - when driving becomes writing

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.Just excellent.Type is anything, anything is type.

Postage stamp design: a reflection of national design culture

The Royal Mail have released these stamps to celebrate the 50th Anniversary of the Royal Shakespeare Company. An audacious contemporary design by Hat-Trick.

Meanwhile La Poste has produced another kitsch design, amateur watercolors of tourists Paris.

A sad statement about commitment to design and future vision.

Typography Insight iPad app

Typography Insight - excellent typography iPad app by Dong Yoon Park.

Sent from my iPad

From $35 to $1 million, the Swoosh story

The Nike swoosh created by designer Carolyn Davidson for Phil Knight and his fledgling Nike brand cost $35 in 1971. When first presented, Phil's comment was 'Well, I don't love it, but maybe it will grow on me'...

Today the Nike brand is worth $10.7 billion (Interbrand), the most valuable sports brand in the world. Knight is not only a outstanding entrepreneur, he is also a world class philanthropist. He has donated $230 million to the University of Oregon, $100 million to its Athletics Fund, $105 million to Stanford Graduate School and $100 million to the Oregon University Cancer Institute.

In 1983 he organized a party for Carolyn, gave her a diamond and gold Swoosh ring and an envelope containing 500 Nike shares, which today are worth... nearly $1 million. Just share it!

Canadian Olympic Brand launched

Branding for the Canadian Olympic Team by Ben Hulse and the Canadian Olympic Committee. Interesting play on the iconic Maple Leaf.

f3 design workshop 'form follows function'

Some of the work realized during my f3 packaging design workshop class with 4th year design students at the Ecole Bleue Paris.

SoupE by Monica turns the stratification of soup ingredients into a design feature that communicates ingredients and flavour.

Live(s) by Loic is a biodegradable 'last package' funeral urn that enables reincarnation in the form of a tree.

Simon at 51 logotype

Our logotype for Simon@51

Block Drugs - Classic East Village NY signage

Classic image and signage by leborkin from www.fab.com design auction site.

Origine vs Hexagonale...

Latest on the Origine France logotype: turns out there already exists a Made in France logo in the form of La Fabrique Hexagonale. Of course this does not mean anything to anyone outside France or any non French speakers (perhaps a weak point for a logo promoting French manufacturing?) but at least it is visually quite strong.

Oh, and still no reply from OFG concerning the designer. Seems they are as strong in communication and PR as in branding design...!

des!gn think!ng for iPad

Now follow des!gn think!ng on iPad

Sent from my iPad

London Underground typeface

Everything is type and type is everything. Tim Fishlock's amazing typeface is created using details of Harry Beck's seminal London Underground map.

Sugamo Shinkin Bank by Emmanuelle Moureaux

Love the very graphic treatment of Sugamo Shinkin Bank by Tokyo based Emmanuelle Moureaux architects. The luminous glow of reflected colour on the projecting white horizontal strata of the buildings volume is magical. Graphics and space in symbiosis.

Origine France Garantie logotype

19 May saw the official unveiling at the Assemblée Nationale of the new Origine France logotype. The stated objectives being the promotion of French industrial and artisanal 'savoire-faire' and a standard to identify French origin for domestic and export markets.

Disappointing to discover the outcome of 18 months reflection on the subject in this indistinctive and dated looking design. The message and national identity is a lot clearer in the origin logotypes of France's principal market competitors. No mention of the designer or agency is made in the press announcement. I am awaiting a reply to this from Origine France.

And what is that chisel tip 'marker' style typeface?

Water soluble Oil Spill Posters for notankers.ca

Oil Spill Posters - notankers.ca from davidgiovando.com on Vimeo.

How long is a piece of string?

What is the investment and what is the return on investment in design? The response is invariably another question - How long is a piece of string?

Nevertheless our design budgets and fee structure are dependent entirely on the nature of the brief and our intervention: the communication problem, the target objectives, the strategy put in place and the solutions proposed.

Our fees are calculated in function of the hours and days to be committed to each phase of the project, multiplied by the duration of the assignment and are mutually agreed. Typically our budgets range from

€5 000 to €50 000, with the occasional project at slightly more or less than this.

Return on investment and the added value of design are now givens and hardly need to be demonstrated. We have achieved 100% sales increases, touched one billion consumers, achieved thousands of site visits a day at launch, doubled turnover and exceeded targets with our interventions.

Design is the unique market differentiator and creator of added value.

It is design that creates icons and generates the 'must have' emotional response, that makes the difference between the generic and the unique - qualities and values that are, of course, priceless.

Parsons Paris workshop

Un déjeuner sur l'herbe, is a take away picnic packaging design created during a design workshop I have just run with the senior studio at Parsons Paris. A fun play on the Manet scene. Design Anna F.

$15 000 1st Prize in India design competition

My 4th Year Visual Communications students at the Ecole Bleue have taken the 1st Prize: $15 000 US and won 5 all expenses paid two week trips to India, in the India - Future of Change design competition.

623 students participated from 266 schools of design. The Ecole Bleue was the only winning school from France and the only school to take more that one prize. Pas mal!

Francois Robert 'Stop the Violence'

Brilliant typographic designs and images created uniquely with bones by Francois Robert. A hauntingly explicit message against violence.