New brand for GDF Suez...

New brand identity launched by GDF Suez, the French energy company. (€75 billion t/o). Who become Engie. Slightly weird brand with a very 70's feel... the inconsistency in the 'e' and 'g' treatment seem bizarre, the 'n' is angular where the rest is rounded and the slash of the dot on the 'i' distinctly strange. Plus, as any designer knows, the gradient in the sky will be very problematic to manage in print, signage etc. Design by Carré  Noir. Disappointing work from an agency like Carré Noir. (new top, old bottom)
http://logonews.fr/2015/04/27/le-nouveau-gdf-suez/#more-11694